Some billboards really catch my eye, especially if they have anything related to bikes or the riding of said bikes. The blue in the background of this Kaiser Permanente sign yesterday really stood out to me, so I snagged a shot. I also was curious what the “thrive” logo was all about, so I looked it up online and found that KP is promoting some information for a healthier lifestyle. Tips for menus, activities, communities, etc. I honestly didn’t spend too much time, but I’m all for anything that helps promote a healthier life for people.
I’m also all for anything that gets folks out on their bikes, riding more than they normally do, and enjoying the benefits of a self propelled vehicle. I’ve been wondering what it is that will help people to ride more in the year 2009? A bike they feel confident about? Friends who also ride? Gas to shoot back up to $4 per gallon and beyond? What will help the average Joe put two wheels to the ground and tool around for a bit with the wind in their hair? I’d be happy to hear any ideas.